Integrating customer focus across the firm Zeithaml, Valarie A. creator Bitner, Mary Jo. text bibliography mau Boston Irwin/McGraw-Hill c2000 2000 2nd ed. monographic eng

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xxviii, 620 p. : ill. ; 26 cm. Valarie A. Zeithaml, Mary Jo Bitner. Includes bibliographical references and index. Service industries Marketing Customer services Marketing HD 9980.5 .Z45 2000 658.8 978-0072312211 99029464 http://www.loc.gov/catdir/bios/mh042/99029464.html http://www.loc.gov/catdir/description/mh023/99029464.html http://www.loc.gov/catdir/toc/mh023/99029464.html http://www.loc.gov/catdir/bios/mh042/99029464.html http://www.loc.gov/catdir/description/mh023/99029464.html http://www.loc.gov/catdir/toc/mh023/99029464.html LC 990512 20151028154503.0 1686022