00996cam a22002778a 4500 15332027 20151022152916.0 080616s2009 nju b 001 0 eng 2008025797 978-0136037903 (hardcover : alk. paper) DLC PUL DLC HF 5415.2 .M288 2009 658.8/3 22 Malhotra, Naresh K. Basic marketing research: A decision-making approach. Naresh K. Malhotra. 3rd ed. Upper Saddle River, N.J. : Prentice Hall, c2009. 1111 763p ill 24cm Includes bibliographical references and index. Marketing research. Table of contents only http://www.loc.gov/catdir/toc/ecip0820/2008025797.html 0 rix orignew 1 ecip 20 y-gencatlg lcc BK 30284 30284