TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 978-047123057X (cloth)
AV  - HF 5415.2 .A14 2004
U1  - 658.8/3 22
PY  - 2004///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley039/2003057663.html
UR  - http://www.loc.gov/catdir/toc/wiley032/2003057663.html
UR  - http://www.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
ER  -