Aaker, David A. creator Kumar, V. 1957- Day, George S. text bibliography nyu New York John Wiley & Sons c2004 2004 8th ed. monographic eng

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xvii, 774 p. : ill. ; 26 cm. David A. Aaker, V. Kumar, George S. Day. Includes bibliographical references and index. Marketing research HF 5415.2 .A14 2004 658.8/3 978-047123057X (cloth) 2003057663 http://www.loc.gov/catdir/description/wiley039/2003057663.html http://www.loc.gov/catdir/toc/wiley032/2003057663.html http://www.loc.gov/catdir/enhancements/fy0703/2003057663-b.html http://www.loc.gov/catdir/description/wiley039/2003057663.html http://www.loc.gov/catdir/toc/wiley032/2003057663.html http://www.loc.gov/catdir/enhancements/fy0703/2003057663-b.html PUL 030701 20151028120025.0 13258303