Percy, Larry. creator Elliott, Richard H. text bibliography enk Oxford New York Oxford University Press 2009 3rd ed. monographic eng

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xviii, 424 p. : ill. (some col.) ; 25 cm. Larry Percy, Richard Elliott. Includes bibliographical references and index. Sales promotion Advertising Management Strategic planning Communication in marketing HF 5438.5 .P475 2009 659.1 978-0199532575 2008038449 http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html LC 080905 20151029094534.0 15440193