@book{29889,
	author = {Abrams, Bill. and American Marketing Association.},
	title = {The observational research handbook :},
	publisher = {NTC Business Books,},
	year = {c2000.},
	address = {Lincolnwood, Il. :},
	note = {At head of title: American Marketing Association.},
	url = {http://www.loc.gov/catdir/description/mh041/99044308.html}
}