TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious: How To Build Word of Mouth in The Digital Age
SN  - 9781471111709 (hbk.)
AV  - HF5415.153 .B463 2013
U1  - 658.8/342 23
PY  - 2013///
CY  - New York
PB  - Simon & Schuster
KW  - New products
KW  - Consumer behavior
KW  - Popularity
KW  - Economic aspects
N1  - Includes bibliographical references (p. [215]-233) and index; Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories
UR  - http://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html
ER  -