How To Build Word of Mouth in The Digital Age Berger, Jonah. creator text bibliography nyu New York Simon & Schuster c2013 2013 monographic eng

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viii, 244 p. : ill. ; 22 cm. Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. Jonah Berger. Includes bibliographical references (p. [215]-233) and index. New products Consumer behavior Popularity Economic aspects HF5415.153 .B463 2013 658.8/342 9781471111709 (hbk.) 9781471111716(ebook) 2012034583 http://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html http://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html http://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html http://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html http://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html http://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html PUL 120830 20150623152722.0 17448077