01453cam a2200349 a 4500 17448077 OSt 20150623152722.0 120830s2013 nyua b 001 0 eng 2012034583 9781471111709 (hbk.) 9781471111716(ebook) PUL PUL PUL pcc HF5415.153 .B463 2013 658.8/342 23 Berger, Jonah. Contagious : How To Build Word of Mouth in The Digital Age/ Jonah Berger. New York : Simon & Schuster, c2013. viii, 244 p. : ill. ; 22 cm. Includes bibliographical references (p. [215]-233) and index. Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. New products. Consumer behavior. Popularity Economic aspects. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1216/2012034583-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1216/2012034583-d.html Sample text http://www.loc.gov/catdir/enhancements/fy1307/2012034583-s.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 29315 29315 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2015-06-23 Book Aid 3400.00 2015-10050 2 HF5415.153 .B463 2013 2015-2043 2025-03-17 12:36:18 2025-03-03 1 2015-06-23 BK