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  <titleInfo>
    <title>Designing with the mind in mind</title>
    <subTitle>Simple guide to understanding user interface design rules</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Johnson, Jeff</namePart>
    <namePart type="termsOfAddress">(Consultant)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ne</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Amsterdam</placeTerm>
    </place>
    <publisher>Morgan Kaufmann Publishers/Elsevier</publisher>
    <dateIssued>c2010</dateIssued>
    <dateIssued encoding="marc">2010</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 186 p. : ill. (chiefly col.), col. maps ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>We perceive what we expect -- Our vision is optimized to see structure -- We seek and use visual structure -- Reading is unnatural -- Our color vision is limited -- Our peripheral vision is poor -- Our attention is limited; our memory is imperfect -- Limits on attention, shape, thought and action -- Recognition is easy; recall is hard -- Learning from experience and performing learned actions are easy; problem solving and calculation are hard -- Many factors affect learning -- We have time requirements.</tableOfContents>
  <note type="statement of responsibility">Jeff Johnson.</note>
  <note>Includes bibliographical references (p. 179-182) and index.</note>
  <subject authority="lcsh">
    <topic>Graphical user interfaces (Computer systems)</topic>
  </subject>
  <classification authority="lcc">QA 76.9.U83 J634 2010</classification>
  <identifier type="isbn">978-0123750303 (alk. paper)</identifier>
  <identifier type="isbn">012375030X (alk. paper)</identifier>
  <identifier type="lccn">2010001844</identifier>
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    <recordCreationDate encoding="marc">100127</recordCreationDate>
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