01629cam a2200289 a 4500 16071652 20150619105108.0 100127s2010 ne ab b 001 0 eng 2010001844 GBB049198 bnb 015529140 Uk 978-0123750303 (alk. paper) 012375030X (alk. paper) (OCoLC)ocn308185111 DLC DLC PUL QA 76.9.U83 J634 2010 Johnson, Jeff (Consultant) Designing with the mind in mind : Simple guide to understanding user interface design rules / Jeff Johnson. Amsterdam ; Morgan Kaufmann Publishers/Elsevier, c2010. xiv, 186 p. : ill. (chiefly col.), col. maps ; 24 cm. Includes bibliographical references (p. 179-182) and index. We perceive what we expect -- Our vision is optimized to see structure -- We seek and use visual structure -- Reading is unnatural -- Our color vision is limited -- Our peripheral vision is poor -- Our attention is limited; our memory is imperfect -- Limits on attention, shape, thought and action -- Recognition is easy; recall is hard -- Learning from experience and performing learned actions are easy; problem solving and calculation are hard -- Many factors affect learning -- We have time requirements. Graphical user interfaces (Computer systems) 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 29219 29219 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2015-06-19 BOOK AID 3600.00 2015-9903 0 QA 76.9.U83 J634 2010 2015-1896 2015-08-01 00:00:00 C1 2015-06-19 BK