TY  - BOOK
AU  - 
AU  -  Roger  A  Kerin
AU  -  Steven W. Hartley
TI  - Marketing 
SN  - 0070984943
AV  - HF5415 .M293 2008
PY  - 2008///
CY  -  Canadea
PB  -  McGraw- Hill
KW  -  Marketing
N1  -  Includes Index
ER  -