TY  - BOOK
AU  - Shoemaker,Pamela J.
AU  - Reese,Stephen D.
TI  - Mediating the message: Theories of influences on mass media content
SN  - 978-0801312515
AV  - P 91 .S46 1996
PY  - 1996///
CY  - White Plains, N.Y.
PB  - Longman
KW  - Mass media
KW  - Content analysis (Communication)
N1  - Includes bibliographical references (p. 273-302) and index
ER  -