Blackwell, Roger D. creator Stephan, Kristina. text bibliography nju Hoboken, N.J John Wiley & Sons c2004 2004 monographic eng

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xi, 240 p. ; 24 cm. From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll. Roger Blackwell, Tina Stephan. Includes bibliographical references and index. Music trade Musicians Marketing Popular music Economic aspects ML3790 .B6 2004 0471455172 (cloth) 2003017894 http://www.loc.gov/catdir/bios/wiley046/2003017894.html http://www.loc.gov/catdir/toc/ecip047/2003017894.html http://www.loc.gov/catdir/description/wiley039/2003017894.html http://www.loc.gov/catdir/bios/wiley046/2003017894.html http://www.loc.gov/catdir/toc/ecip047/2003017894.html http://www.loc.gov/catdir/description/wiley039/2003017894.html DLC 030808 20140929102145.0 13305007