01672cam a22003374a 4500 13305007 OSt 20140929102145.0 030808s2004 nju b 001 0 eng 2003017894 0471455172 (cloth) DLC PUL DLC pcc ML3790 .B6 2004 Blackwell, Roger D. Brands that rock / Roger Blackwell, Tina Stephan. At head of title: What business leaders can learn from the world of rock and roll Hoboken, N.J. : John Wiley & Sons, c2004. xi, 240 p. ; 24 cm. Includes bibliographical references and index. From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll. Music trade. Musicians Marketing. Popular music Economic aspects. Stephan, Kristina. Contributor biographical information http://www.loc.gov/catdir/bios/wiley046/2003017894.html Table of contents http://www.loc.gov/catdir/toc/ecip047/2003017894.html Publisher description http://www.loc.gov/catdir/description/wiley039/2003017894.html lcc BK 24302 24302 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2014-09-29 Books For Africa 3000.00 0 ML3790 .B6 2004 2014-2290 2015-07-01 00:00:00 1 2014-09-29 BK