TY  - BOOK
AU  - Wallace,Margot A.
TI  - Consumer research for museum marketers: audience insights money can't buy 
SN  - 9780759118089 (cloth : alk. paper)
AV  - AM121 .W35 2010
PY  - 2010///
CY  - Lanham
PB  - AltaMira Press
KW  - Museums
KW  - Management
KW  - Marketing
KW  - Public relations
N1  - Includes bibliographical references and index; Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue
ER  -