audience insights money can't buy Wallace, Margot A. 1941- creator text bibliography mdu Lanham AltaMira Press c2010 2010 monographic eng

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vi, 179 p. ; 24 cm. Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue. Margot A. Wallace. Includes bibliographical references and index. Museums Management Museums Marketing Museums Public relations AM121 .W35 2010 9780759118089 (cloth : alk. paper) 9780759118096 (pbk. : alk. paper) 0759118086 (cloth : alk. paper) 0759118094 (pbk. : alk. paper) 2009030796 DLC 090729 20140926153858.0 15842156