01744cam a2200313 a 4500 15842156 OSt 20140926153858.0 090729s2010 mdu b 001 0 eng 2009030796 9780759118089 (cloth : alk. paper) 9780759118096 (pbk. : alk. paper) 0759118086 (cloth : alk. paper) 0759118094 (pbk. : alk. paper) (OCoLC)ocn429902453 DLC PUL AM121 .W35 2010 Wallace, Margot A., 1941- Consumer research for museum marketers : audience insights money can't buy / Margot A. Wallace. Lanham : AltaMira Press, c2010. vi, 179 p. ; 24 cm. Includes bibliographical references and index. Introduction: Observational research versus the other researches -- Methodology -- The hand-holders : connecting to your museum -- Twitching on the tour -- Sitting down -- Turning right -- Dress code -- Museum goers don't get fat : tribal marketing -- Men : another new market segment -- Lunchtime stories -- Taking photos -- Early birds -- Shopping for memories -- Handheld children : the new demographic -- Long lines and smiles -- Queue-less in the lobby -- Frail and hardy -- What the guards see -- The folks from Kazakhstan and other global changes -- Shout out for the library -- Insights and the performing arts -- Velcroed at the ticket window -- The upside of intermission -- Epilogue. Museums Management. Museums Marketing. Museums Public relations. lcc BK 24247 24247 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2014-09-26 Books For Africa 3500.00 0 AM121 .W35 2010 2014-2224 2014-09-26 00:00:00 1 2014-09-26 BK