@book{24232,
	author = {McDaniel, Carl D. and Gates, Roger H.,},
	title = {Marketing research essentials /},
	publisher = {J. Wiley,},
	year = {c2004.},
	address = {Hoboken, NJ :},
	edition = {4th ed.},
	note = {"SPSS student version 11.0 for Windows"--CD-ROM.},
	url = {http://www.loc.gov/catdir/toc/wiley032/2003269698.html}
}