An hour a day Evans, Dave 1956- creator text inu Indianapolis, Ind Wiley c2008 2008 monographic eng

print

xxii, 409 p. : ill. ; 24 cm. Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan. Dave Evans. Includes index. Social media Marketing Social marketing Marketing Soziomarketing Soziales Netzwerk HF5414 .E93 2008 978-0470344026 (pbk.) 0470344024 (pbk.) 2010284283 LC 110112 20140918122427.0 16608400