01880cam a22003854a 4500 16608400 20140918122427.0 110112s2008 inua 001 0 eng d 2010284283 GBA893535 bnb 014680018 Uk 978-0470344026 (pbk.) 0470344024 (pbk.) (OCoLC)ocn226356017 LC PUL BTCTA BAKER YDXCP BWX CDX DPL AGL CQU VP@ HEBIS EXW DLC ukblcatcopy lccopycat HF5414 .E93 2008 HF 5414 .E93 2008 Evans, Dave, 1956- Social media marketing: An hour a day. Dave Evans. Indianapolis, Ind. : Wiley, c2008. xxii, 409 p. : ill. ; 24 cm. Serious skills Includes index. Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan. Social media Marketing. Social marketing. Marketing. swd Soziomarketing. swd Soziales Netzwerk. swd Serious skills. 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 23852 23852 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2014-09-18 Books for Africa 1700.00 1 HF 5414 .E93 2008 2014-1270 2015-02-10 00:00:00 2015-01-23 C1 2014-09-18 BK