TY  - BOOK
AU  - Yip,George S.
TI  - Total global strategy II: Updated for the internet and service era
SN  - 978-0130179175
AV  - HD 62.4 .Y565 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - Electronic commerce
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -