02357pam a22003014a 4500 5326509 20140917161304.0 041215s2009 maua b 001 0 eng 2004065952 GBA525126 978-0240806875 (alk. paper) (OCoLC)ocm57311786 (NNC)5326509 LC PUL YDX UKM OrLoB-B pcc REF PN 1995.9 .M29 M37 2009 Marich, Robert. Marketing to moviegoers: A handbook of strategies and tactics. Robert Marich. Burlington, MA : Elsevier Focal Press, c2009. xii, 318 p. : ill. ; 23 cm. Includes bibliographical references (p. 287) and index. Ch. 1. Creative strategy -- Ch. 2. Market research -- Ch. 3. Paid media advertising -- Ch. 4. Promotional tie-ins/product placement -- Ch. 5. Merchandising -- Ch. 6. Publicity -- Ch. 7. Distribution to theaters -- Ch. 8. Exhibition -- Ch. 9. Major studios -- Ch. 10. Independent distributors -- Ch. 11. Foreign language films -- Ch. 12. Prints & advertising funds. "Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents is an essential guide to film marketing. As digital technology makes it easier to produce films, the volume of films continues to grow, making it more and more difficult to ensure that each individual film has an audience. This book describes how major studios and independent distributors develop a targeted marketing plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence in and generate excitement among investors and distributors and enable the film to be seen by the public." "Marketing to Moviegoers will be an invaluable resource for film marketing executives who need to understand theatrical distribution, consumer product marketers that participate in ties-ins with movies, aspiring filmmakers, and students who want to learn about the process from a practical point of view."--BOOK JACKET. Motion pictures Marketing. Motion pictures Distribution. TOC lcc BK 23802 23802 0 0 lcc 0 0 NFIC PUNBI PUNBI GEN 2014-09-17 Books for Africa 1700.00 0 REF PN 1995.9 .M29 M37 2009 2014-1229 2014-09-17 00:00:00 C1 2014-09-17 BK 0 0 lcc 0 0 NFIC PUNBI PUNBI GEN 2014-09-17 Books for Africa 1700.00 0 REF PN 1995.9 .M29 M37 2009 2014-1230 2014-09-17 00:00:00 C2 2014-09-17 BK