Contemporary advertising Arens, William F. creator text bibliography mau Boston McGraw-Hill Irwin c2002 2002 8th ed. monographic eng
print
1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.). William F. Arens. Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. Includes bibliographical references and indexes. System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. Advertising HF5821 .B62 2002 659.1 The McGraw-Hill/Irwin series in marketing Student CD-ROM for use with Contemporary advertising 0072415444 (alk. paper) 0072451769 (CDROM) 2001091172 PUL 010516 20140917160746.0 12410554