01341cam a2200325 a 4500 12410554 O 20140917160746.0 010516s2002 maua b 001 0 eng 2001091172 0072415444 (alk. paper) 0072451769 (CDROM) PUL PUL PUL HF5821 .B62 2002 659.1 21 Arens, William F. Contemporary advertising / William F. Arens. 8th ed. Boston : McGraw-Hill Irwin, c2002. 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.). The McGraw-Hill/Irwin series in marketing Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. Includes bibliographical references and indexes. System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher. Advertising. Student CD-ROM for use with Contemporary advertising. 7 cbc orignew 3 epcn 20 y-gencatlg lcc BK 23801 23801 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2014-09-17 5000.00 0 HF5821 .B62 2002 2014-1228 2015-10-06 00:00:00 C1 2014-09-17 BK 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2014-09-18 Book for Africa 5000.00 0 HF5821 .B62 2002 2014-1033 2015-10-06 00:00:00 C2 2014-09-18 BK