@book{23801,
	author = {Arens, William F.},
	title = {Contemporary advertising /},
	publisher = {McGraw-Hill Irwin,},
	year = {c2002.},
	address = {Boston :},
	edition = {8th ed.},
	note = {Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.}
}