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  <titleInfo>
    <title>Branded customer service</title>
    <subTitle>The new competitive edge</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Barlow, Janelle</namePart>
    <namePart type="date">1943-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Stewart, Paul</namePart>
    <namePart type="date">1966-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
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  <originInfo>
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    <place>
      <placeTerm type="text">San Francisco, CA</placeTerm>
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    <publisher>Berrett-Koehler</publisher>
    <dateIssued>c2004</dateIssued>
    <dateIssued encoding="marc">2004</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xii, 259 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Janelle Barlow and Paul Stewart.</note>
  <note>Includes bibliographical references (p. 243-2445) and index.</note>
  <subject authority="lcsh">
    <topic>Customer services</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business names</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Brand name products</topic>
  </subject>
  <classification authority="lcc">HF 5415.5 .B3667 2004</classification>
  <identifier type="isbn">978-1576752984</identifier>
  <identifier type="lccn">2004047605</identifier>
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