TY  - BOOK
AU  - Richardson John E
TI  - Annual editions: Marketing
SN  - 978-0072861304
AV  - HF 5415.12 .R53 2004
PY  - 2004///
CY  - U.S.A
PB  - McGraw -hill Ltd
KW  - marketing
N1  - includes index
ER  -