TY  - BOOK
AU  - Bearden, William (ed).
AU  - Netemeyer, Richard G. (ed)
AU  - Haws, Kelly L.(ed)
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
SN  -  978-1412980180
AV  - REF HF 5415.3  .B323 2011
PY  - 2011///
CY  -  Los Angeles
PB  - SAGE
KW  -  Marketing research
KW  -  Research
N1  - Includes bibliographical references and index
ER  -