00786nam a22002177a 4500 140213b2011 ||||| |||| 001 0deng d 978-1412980180 PUL PUL REF HF 5415.3 .B323 2011 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research. Edited by William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. Marketing scales 3rd ed. Los Angeles : SAGE, c2011. xiv, 603 p. 29 cm. Includes bibliographical references and index. Marketing research. Research. Bearden, William (ed). Netemeyer, Richard G. (ed) Haws, Kelly L.(ed) lcc REF 22770 22770 0 0 lcc 0 0 REF PUEA PUEA REF 2014-02-13 Book Aid 5600.00 0 REF HF 5415.3 .B323 2011 020020006632 2014-02-13 00:00:00 C1 2014-02-13 REF