TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson, Richard B.
TI  - Formulation, implementation, and control of competitive strategy . 
SN  - 0072488522
AV  - HD 30.28 .P3385 2003
PY  - 2003///
CY  - Boston, Mass. .
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -