TY  - BOOK
AU  - Kerin, Roger A.
AU  - Kerin, Roger A.
TI  - Marketing
SN  - 0072828803
AV  - HF5415 .M29474
PY  - 2003///
CY  - Boston, Mass. 
PB  - McGraw-Hill/Irwin, 
KW  - Marketing
N1  - Includes bibliographical references (p. 682-710) and indexes
ER  -