00589nam a22001817a 4500008004100000020001500041040001800056050002000074100002000094245004600114250001200160260004600172300004200218440004600260500006600306650001500372700002000387130730b        xxu||||| |||| 00| 0 eng d  a0072828803  aPULcPULdPUL  aHF5415b.M29474  aKerin, Roger A.  aMarketing.c Roger A. Kerin ... [et al.].  a8th ed.  aBoston, Mass. bMcGraw-Hill/Irwin, c2003  axliii, 741 p. :bcol. ill. ; c29 cm.  aThe Irwin/McGraw-Hill series in marketing  aIncludes bibliographical references (p. 682-710) and indexes.  aMarketing.  aKerin, Roger A.