@book{20993,
	author = {Fisk, Peter.},
	title = {Marketing genius /},
	publisher = {Capstone,},
	year = {2006.},
	address = {Chichester, England ;},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/toc/fy0610/2006296395.html}
}