TY  - BOOK
AU  - Bridgewater,Susan
AU  - Doyle,Peter
ED  - Chartered Institute of Marketing.
TI  - Innovation in marketing
T2  - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 0750641215
AV  - HF5415.13 .I55 1998
U1  - 658.8 21
PY  - 1998///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Service industries
KW  - Technological innovations
N1  - "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/els031/00551300.html
UR  - http://www.loc.gov/catdir/toc/els031/00551300.html
ER  -