Bridgewater, Susan. Doyle, Peter 1943 June 23-2003 Chartered Institute of Marketing text bibliography enk Oxford Boston Butterworth-Heinemann 1998 monographic eng

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xii, 225 p. : ill. ; 24 cm. edited by Peter Doyle and Susan Bridgewater. "Published in association with the Chartered Institute of Marketing." Includes bibliographical references and index. Marketing Management Case studies Service industries Marketing Case studies Technological innovations Marketing Case studies HF5415.13 .I55 1998 658.8 0750641215 00551300 http://www.loc.gov/catdir/description/els031/00551300.html http://www.loc.gov/catdir/toc/els031/00551300.html http://www.loc.gov/catdir/description/els031/00551300.html http://www.loc.gov/catdir/toc/els031/00551300.html PUL 000228 20140825165441.0 11923722