01605cam a2200385 a 4500 11923722 20140825165441.0 000228s1998 enka b 001 0 eng d 00551300 GB98-X0452 0750641215 (OCoLC)ocm42580645 PUL PUL JHE DLC lccopycat HF5415.13 .I55 1998 658.8 21 Innovation in marketing / edited by Peter Doyle and Susan Bridgewater. Oxford ; Boston : Butterworth-Heinemann, 1998. xii, 225 p. : ill. ; 24 cm. The Chartered Institute of Marketing/Butterworth-Heinemann marketing series "Published in association with the Chartered Institute of Marketing." Includes bibliographical references and index. Marketing Management Case studies. Service industries Marketing Case studies. Technological innovations Marketing Case studies. Bridgewater, Susan. Doyle, Peter, 1943 June 23-2003. Chartered Institute of Marketing. Marketing series (London, England) Publisher description http://www.loc.gov/catdir/description/els031/00551300.html Table of contents http://www.loc.gov/catdir/toc/els031/00551300.html 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 20990 20990 0 0 lcc 0 0 NFIC PUEA PUEA GEN 2013-01-18 BOOK AID 2700.00 0 HF5415.13 .I55 1998 020020008087 2013-01-18 00:00:00 C1 2013-01-18 BK