@book{20990,
	author = {Bridgewater, Susan. and Chartered Institute of Marketing.},
	title = {Innovation in marketing /},
	publisher = {Butterworth-Heinemann,},
	year = {1998.},
	series = {The Chartered Institute of Marketing/Butterworth-Heinemann marketing series},
	address = {Oxford ;},
	note = {"Published in association with the Chartered Institute of Marketing."},
	url = {http://www.loc.gov/catdir/description/els031/00551300.html}
}