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  <titleInfo>
    <title>Selling the invisible</title>
    <subTitle>a field guide to modern marketing</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Beckwith, Harry</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">comic strip</genre>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Warner Books,inc</publisher>
    <dateIssued>1997</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xx,252 p. : 20 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Harry Beckwith.</note>
  <subject authority="lcsh">
    <topic>Service industries</topic>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HD9980.5 .B425 1997</classification>
  <identifier type="isbn">0446520942</identifier>
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    <recordCreationDate encoding="marc">041216</recordCreationDate>
    <recordChangeDate encoding="iso8601">20140825163937.0</recordChangeDate>
    <recordIdentifier source="OSt">0000001158</recordIdentifier>
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