TY  - BOOK
AU  - Pride,William M.
TI  - Marketing: basic concepts and decisions 
SN  - 0395328160 :
AV  - HF5415 .P658 1983
PY  - 1983///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -