TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing management cases
SN  - 0072429461 (alk. paper) :
AV  - HF5415 .C6944 2002
PY  - 2002///
CY  - Boston, Mass
PB  - McGraw-Hill
KW  - Marketing |
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -