00767cam a22002412 4500 0000011270 OSt 20140825164422.0 080414s2002 maua b 001 0 eng d 0072429461 (alk. paper) : PUL PUL HF5415 .C6944 2002 Cravens, David W. Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. 7th ed. Boston, Mass : McGraw-Hill, c2002. xvi, 685 p. : ill. ; 26 cm. The Irwin/McGraw-Hill series in marketing Includes bibliographical references and index. Marketing | Case studies. 080414 lcc BK 10751 10751 0 0 lcc 0 0 PUEA PUEA 2012-12-26 1 HF5415 .C6944 2002 020020012678 2015-04-29 00:00:00 2015-02-03 2012-12-26 BK 0 0 lcc 0 0 PUEA PUEA 2012-12-26 0 HF5415 .C6944 2002 020020012679 2012-12-26 00:00:00 2012-12-26 BK