Media essentials : a brief introduction / Richard Campbell, Christopher R. Martin, Bettina Fabos, Shawn Harmsen.
Material type:
TextPublication details: New York BEDFORD 2011Edition: Fifth editionDescription: xxxvi, 455 pages, 56 variously numbered pages : illustrations (chiefly color) ; 24 cmISBN: - 9780312628291
- 302.23/0973 23/eng/20230415
- P 94.65 .U6C365 2011
General circulation books
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General circulation books
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Presbyterian University of East Africa - Main Library General Stacks | Non-fiction | P 94.65 .U6C365 2011 (Browse shelf(Opens below)) | Available | 2023-0156 |
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| P 93.5 .B445 2008 Seeing is believing: | P93.5 .L47 2011 Visual communication: | P 94.6 .W55 2001 Mass media, mass culture: | P 94.65 .U6C365 2011 Media essentials : a brief introduction / | P 95 .A35 1988 You are the message: | P 95 .D86 2008 Communication : | P 95 .H9 1995 Communicating effectively / |
Contains bibliographical references and index.
Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research.
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