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Media essentials : a brief introduction / Richard Campbell, Christopher R. Martin, Bettina Fabos, Shawn Harmsen.

By: Contributor(s): Material type: TextPublication details: New York BEDFORD 2011Edition: Fifth editionDescription: xxxvi, 455 pages, 56 variously numbered pages : illustrations (chiefly color) ; 24 cmISBN:
  • 9780312628291
Subject(s): DDC classification:
  • 302.23/0973 23/eng/20230415
LOC classification:
  • P 94.65 .U6C365 2011
Contents:
Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research.
Item type: General circulation books
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Holdings
Item type Current library Collection Call number Status Barcode
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction P 94.65 .U6C365 2011 (Browse shelf(Opens below)) Available 2023-0156

Contains bibliographical references and index.

Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research.

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