Contemporary marketing / David L. Kurtz, distinguished Professor of Marketing and R.A. and Vivian Young Chair of Business Administration University of Arkansas.

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TextPublication details: Australia : Thomson South-Western, [2008]Edition: 13th edDescription: liv, 664 pages : color illustrations ; 28 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF5415 .B53 2008 (Browse shelf(Opens below))	C1	Available	2014-1134
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF5415 .B53 2008 (Browse shelf(Opens below))		Available	2016-0019

"Boone & Kurtz"--Cover.

Includes bibliographical references and indexes.

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