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Marketing: Contemporary concepts and practices. William F. Schoell, Joseph P. Guiltinan.

By: Contributor(s): Material type: TextPublication details: Boston : Allyn and Bacon, c1990.Edition: 4th edDescription: xxiv, 790 p. : col. ill. ; 26 cmISBN:
  • 978-0205120717
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF 5415 .S357 1990
Item type: General circulation books
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Holdings
Item type Current library Collection Call number Status Barcode
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction HF 5415 .S357 1990 (Browse shelf(Opens below)) Available 2016-0028

Includes bibliographical references (p. 758-767) and indexes.

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