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Principles of marketing: Activebook version 2.0. Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Description: xxii, 648 p. : col. ill. ; 28 cmISBN:
  • 978-0130418145 (pbk.)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF 5415 .K636 2004
Item type: General circulation books
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Item type Current library Collection Call number Status Barcode
General circulation books Presbyterian University of East Africa - Main Library General Stacks Non-fiction HF 5415 .K636 2004 (Browse shelf(Opens below)) Available 2015-3747
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Includes bibliographical references (p. 599-622) and indexes.

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