Principles of marketing: Activebook version 2.0. Philip Kotler, Gary Armstrong.

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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Description: xxii, 648 p. : col. ill. ; 28 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF 5415 .K636 2004 (Browse shelf(Opens below))	Available	2015-3747

Includes bibliographical references (p. 599-622) and indexes.

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