Advertising: Principles & practice. William Wells, John Burnett, Sandra Moriarty.

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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Edition: 4th edDescription: xxi, 731 p. : ill. (some col.) ; 29 cmISBN:

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General circulation books

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
General circulation books	Presbyterian University of East Africa - Main Library General Stacks	Non-fiction	HF 5823 .W455 1998 (Browse shelf(Opens below))	C1	Available	2015-3637

Includes bibliographical references and index.

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