The marketing glossary : Key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. Mark N. Clemente.

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TextPublication details: New York : American Management Association, c1992.Description: vii, 392 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Reference	Presbyterian University of East Africa - Main Library Reference	Non-fiction	HF5415 .C5414 1992 (Browse shelf(Opens below))	C1	Not for loan	2015-3628

Includes bibliographical references (p. 389-392).

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